Website Redesign and Optimization for Safari Boyz
We helped Safari Boyz, a travel agency that offers safari tours in Kenya, to revamp their website and improve their online presence. We converted their static website to a dynamic WordPress theme using PHP, and enabled them to update their content easily with Elementor. We also optimized their website performance, hosted it on a VPS, made their forms functional, fixed all bugs, and launched it successfully. In addition, we set up their email server so that they could have professional business emails.
The challenge
Safari Boyz’s website was not doing justice to their services. It was static, sluggish, and complex to update. They wanted to have a website that was dynamic, responsive, and simple to edit. They also wanted to improve their SEO and convert more visitors. They needed a digital agency that could help them revamp their website and deliver a superb website.
The strategy
Development
We migrated Safari Boyz’s static website to WordPress using PHP, which gave us the flexibility and functionality to create a dynamic and customized website. We also used Elementor, a powerful WordPress plugin, to enable Safari Boyz to edit their content easily and frequently.
We migrated Safari Boyz’s static website to WordPress using PHP, which gave us the flexibility and functionality to create a dynamic and customized website. We also used Elementor, a powerful WordPress plugin, to enable Safari Boyz to edit their content easily and frequently.
Optimization
We optimized the website for speed, performance, and security. We hosted the website on a VPS, which provided more reliability and stability than a shared hosting. We also implemented various techniques to improve the website loading time, such as caching, compression, and minification.
We optimized the website for speed, performance, and security. We hosted the website on a VPS, which provided more reliability and stability than a shared hosting. We also implemented various techniques to improve the website loading time, such as caching, compression, and minification.
Testing
We tested the website for functionality, usability, and compatibility. We checked all the forms, links, buttons, and features to ensure that they were working properly. We also tested the website on different browsers, devices, and screen sizes to ensure that it was responsive and mobile-friendly.
We tested the website for functionality, usability, and compatibility. We checked all the forms, links, buttons, and features to ensure that they were working properly. We also tested the website on different browsers, devices, and screen sizes to ensure that it was responsive and mobile-friendly.
Launch
We launched the website after ensuring that everything was ready and working smoothly. We also set up Safari Boyz’s email server so that they could have professional email addresses with their domain name. We also registered their website with Google Search Console and Google Analytics to monitor their traffic and performance.
We launched the website after ensuring that everything was ready and working smoothly. We also set up Safari Boyz’s email server so that they could have professional email addresses with their domain name. We also registered their website with Google Search Console and Google Analytics to monitor their traffic and performance.
Maintenance
We provided ongoing support and maintenance for Safari Boyz’s website. We updated their WordPress plugins and themes regularly to keep their website secure and up-to-date. We also fixed any bugs or issues that might arise on their website.
We provided ongoing support and maintenance for Safari Boyz’s website. We updated their WordPress plugins and themes regularly to keep their website secure and up-to-date. We also fixed any bugs or issues that might arise on their website.
Results
The new website we built for Safari Boyz was a great achievement. It enhanced their online visibility, traffic, and conversions. It also increased their brand recognition, customer satisfaction, and loyalty. Some of the key results were:
- The website ranked on the first page of Google for several keywords related to safari tours in Kenya.
- The website drew an average of 10,000 visitors per month, which was a 300% increase from the previous website.
- The website had a bounce rate of less than 20%, which demonstrated that the visitors were intrigued and interested in the content.
- The website had a conversion rate of 5%, which indicated that one out of every 20 visitors booked a safari tour with Safari Boyz.
- The website received positive feedback from the customers, who appreciated the design, functionality, and usability of the website.
WORK WITH US
What sets us apart is our unwavering commitment to your sucess. We dont just implement strategies and walk away - we continously monitor, analyze, and optimze your campaigns to ensure they are delivering the desired results. Your satisfaction is our top priority, and we strive to exceed your expectations at every step of the journey
Project Inquiry
FAQs
What is your team structure?
We comprise of front end web developers, backend web developers, app developers, quality assurance , and product managers.
Will I get a dedicated team
Depending on the size of the engagement and your budget. Yes, we are able to give you a dedicated team. We will tailor our resources to you. We are able to effectively hire for skilled talent, using our regular hackathons
What are your working hours?
9am to 5:30pm UK time. However we are just a phone call away before or after these times. We will make sure that we are available for emergency support.
How do you ensure the quality of code?
We do gated check-ins and code reviews, between all our developers. This means the code is looked at by multiple sets of eyes, to ensure best practices are being followed.