How we created an online brand for Maloo Gas, a cooking gas supplier in Nairobi
Maloo Gas is a company that sells cooking gas online in Nairobi. They deliver gas cylinders to customers’ homes within 24 hours. They also offer gas installation and maintenance services. We helped them create an online brand that would showcase their products, services, and values, as well as attract and retain customers. We did their brand identity, including the logo and visual assets on website and socials. We designed the website from scratch, using WordPress and WooCommerce. We also did their social media materials.
The challenge
Maloo Gas is a company that delivers cooking gas online in Nairobi. They supply gas cylinders to customers’ homes within 24 hours. They also supply gas installation and maintenance services. They wanted an online brand that would demonstrate their products, services, and values, as well as generate and maintain customers. However, they faced some hurdles, such as:
- They had no online presence or brand identity
- They had a restricted budget and time frame
- They had a competitive market with many other gas suppliers
- They had a low visibility and reputation among potential customers
The strategy
Research the target audience
We did a market research to identify and understand Maloo Gas’s potential customers and competitors. We created user personas and user journeys to guide our design and development decisions
We did a market research to identify and understand Maloo Gas’s potential customers and competitors. We created user personas and user journeys to guide our design and development decisions
Develop a brand identity
We developed a brand identity for Maloo Gas that reflects their values and vision. We designed a logo, a color scheme, and a typography for them.
We developed a brand identity for Maloo Gas that reflects their values and vision. We designed a logo, a color scheme, and a typography for them.
Plan the website structure and content
We planned the website structure and content, which included the layout, navigation, functionality, tone, style, and keywords of the website. We used tools to ensure that the website structure was user-friendly and SEO-optimized. We also created a content calendar to manage the content creation process.
We planned the website structure and content, which included the layout, navigation, functionality, tone, style, and keywords of the website. We used tools to ensure that the website structure was user-friendly and SEO-optimized. We also created a content calendar to manage the content creation process.
Design the website
We designed the website with a minimalist and elegant style, using white space, contrast, and typography. We used orange as the main accent color, as it represents energy, warmth, and happiness. We also added subtle animations and transitions to enhance the user experience and engagement. We used tools to create high-fidelity mockups of the website design.
We designed the website with a minimalist and elegant style, using white space, contrast, and typography. We used orange as the main accent color, as it represents energy, warmth, and happiness. We also added subtle animations and transitions to enhance the user experience and engagement. We used tools to create high-fidelity mockups of the website design.
Build the website
We built the website using WordPress and WooCommerce, which are flexible and powerful platforms. We coded the website using HTML, CSS, JavaScript, and PHP. We followed the mobile-first design principle. We optimized the website for speed, accessibility, and SEO, using best practices. We used tools to develop and manage the website code.
We built the website using WordPress and WooCommerce, which are flexible and powerful platforms. We coded the website using HTML, CSS, JavaScript, and PHP. We followed the mobile-first design principle. We optimized the website for speed, accessibility, and SEO, using best practices. We used tools to develop and manage the website code.
Test the website
We tested the website for functionality, usability, compatibility, and performance. We used tools to automate and simulate various scenarios and devices. We also used tools to monitor and analyze the website traffic, behavior, and feedback. We fixed any bugs or issues that we found during the testing phase.
We tested the website for functionality, usability, compatibility, and performance. We used tools to automate and simulate various scenarios and devices. We also used tools to monitor and analyze the website traffic, behavior, and feedback. We fixed any bugs or issues that we found during the testing phase.
Launch the website
We launched the website on a secure and reliable hosting service. We also set up a maintenance plan to ensure that the website stays up-to-date and functional. We used tools to provide security, backup, and support for the website.
We launched the website on a secure and reliable hosting service. We also set up a maintenance plan to ensure that the website stays up-to-date and functional. We used tools to provide security, backup, and support for the website.
Results
The new online brand for Maloo Gas was a success. It achieved the following results:
- It increased online visibility and sales by 40%
- It increased customer satisfaction and loyalty by 30%
- It increased social media followers and engagement by 20%
- It decreased customer acquisition cost by 10%
WORK WITH US
What sets us apart is our unwavering commitment to your sucess. We dont just implement strategies and walk away - we continously monitor, analyze, and optimze your campaigns to ensure they are delivering the desired results. Your satisfaction is our top priority, and we strive to exceed your expectations at every step of the journey
Project Inquiry
FAQs
What is your team structure?
We comprise of front end web developers, backend web developers, app developers, quality assurance , and product managers.
Will I get a dedicated team
Depending on the size of the engagement and your budget. Yes, we are able to give you a dedicated team. We will tailor our resources to you. We are able to effectively hire for skilled talent, using our regular hackathons
What are your working hours?
9am to 5:30pm UK time. However we are just a phone call away before or after these times. We will make sure that we are available for emergency support.
How do you ensure the quality of code?
We do gated check-ins and code reviews, between all our developers. This means the code is looked at by multiple sets of eyes, to ensure best practices are being followed.