How we built a website that showcases Granular IT’s expertise and services
We crafted a minimalist and elegant website for Granular IT, a company that delivers IT solutions and services for small and medium-sized businesses.
The challenge
Granular IT is a company that provides IT solutions and services for small and medium-sized businesses. They needed a website that would highlight their experience, services, and portfolio, as well as attract and convert potential customers. However, they faced some obstacles, such as:
- They lacked an online presence or brand identity
- They had a limited budget and time frame
- They had a varied range of services and target markets
- They had a complicated technical jargon that was difficult to communicate to non-technical audiences
The strategy
Define the target audience
We conducted a market research to identify and understand Granular IT’s potential customers, their needs, preferences, and pain points. We also analyzed Granular IT’s competitors, their strengths, weaknesses, and strategies. This helped us to create user personas and user journeys that guided our design and development decisions.
We conducted a market research to identify and understand Granular IT’s potential customers, their needs, preferences, and pain points. We also analyzed Granular IT’s competitors, their strengths, weaknesses, and strategies. This helped us to create user personas and user journeys that guided our design and development decisions.
Plan the website structure and content
We created a sitemap and a wireframe that outlined the layout, navigation, and functionality of the website. We also planned the content strategy, which included the tone, style, and keywords of the copywriting. We used Umbraco CMS, a flexible and powerful platform that allows us to create custom websites with high performance and security.
We created a sitemap and a wireframe that outlined the layout, navigation, and functionality of the website. We also planned the content strategy, which included the tone, style, and keywords of the copywriting. We used Umbraco CMS, a flexible and powerful platform that allows us to create custom websites with high performance and security.
Design and develop the website
We designed the website with a minimalist and elegant style, using white space, contrast, and typography to create visual hierarchy and focus. We used orange as the main accent color, as it represents energy, creativity, and innovation. We also incorporated subtle animations and transitions to enhance the user experience and engagement. We followed the principles of mobile-first design, ensuring that the website looks great and functions well on all devices. We optimized the website for speed, accessibility, and SEO, using best practices such as compression, caching, alt text, meta tags, and keywords.
We designed the website with a minimalist and elegant style, using white space, contrast, and typography to create visual hierarchy and focus. We used orange as the main accent color, as it represents energy, creativity, and innovation. We also incorporated subtle animations and transitions to enhance the user experience and engagement. We followed the principles of mobile-first design, ensuring that the website looks great and functions well on all devices. We optimized the website for speed, accessibility, and SEO, using best practices such as compression, caching, alt text, meta tags, and keywords.
Launch and test the website
We launched the website on a secure and reliable hosting service. We also tested the website for functionality, usability, compatibility, and performance. We used tools such as Google Analytics to monitor and analyze the website traffic, behavior, and feedback.
We launched the website on a secure and reliable hosting service. We also tested the website for functionality, usability, compatibility, and performance. We used tools such as Google Analytics to monitor and analyze the website traffic, behavior, and feedback.
Results
The new website for Granular IT was a success. It achieved the following results:
- It increased organic traffic by 35%
- It increased conversion rate by 25%
- It decreased bounce rate by 20%
- It increased average session duration by 15%
WORK WITH US
What sets us apart is our unwavering commitment to your sucess. We dont just implement strategies and walk away - we continously monitor, analyze, and optimze your campaigns to ensure they are delivering the desired results. Your satisfaction is our top priority, and we strive to exceed your expectations at every step of the journey
Project Inquiry
FAQs
What is your team structure?
We comprise of front end web developers, backend web developers, app developers, quality assurance , and product managers.
Will I get a dedicated team
Depending on the size of the engagement and your budget. Yes, we are able to give you a dedicated team. We will tailor our resources to you. We are able to effectively hire for skilled talent, using our regular hackathons
What are your working hours?
9am to 5:30pm UK time. However we are just a phone call away before or after these times. We will make sure that we are available for emergency support.
How do you ensure the quality of code?
We do gated check-ins and code reviews, between all our developers. This means the code is looked at by multiple sets of eyes, to ensure best practices are being followed.